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Five-year strategy

Over the next five years, we’re working towards a world where women’s lives aren’t limited to their gynaecological and reproductive health.

Our strategy from 2021 to 2026 sets out our purpose to improve the health and wellbeing of women, girls and babies through our research, education and advocacy.

We’re always led by women’s voices, and we’ve listened to your views, hopes and ambitions to shape our strategy.

Driving forward change

Just one year on from the launch of our strategy, we are already having a big impact. Our Menopause Workplace Pledge is transforming how employers support colleagues during this time in their lives. Alongside our Let’s #ChatMenopause campaign, we are normalising conversations, reaching millions of people and driving positive change.

We are influencing policy by advocating for improvements in the care of women, girls and babies. We are doing this by working with governments, policy makers, research bodies, health services and other key stakeholders. This includes attending parliamentary roundtables, working with MPs and decision makers and being part of NHS England’s Menopause Clinical Reference Group.

To address the lack of accurate and trustworthy health information, we have developed our Let’s Talk Periods webinar series. It provides expert information on issues such as heavy bleeding, period pain, endometriosis, fibroids, adenomyosis and polycystic ovary syndrome.

Throughout our history, we have funded 576 research projects in women’s health across the UK. We are also currently working with the Scottish Government to unlock new advances in endometriosis research.

We are striving towards safeguarding the future of women’s health and we need you to stand alongside us.

Our key focus

To improve and save the lives of women, girls and babies, we are focussing our work in three core areas:


  • enabling research excellence
  • encouraging research across multiple disciplines
  • prioritising based on impact and need


  • tackling taboos and reducing stigma
  • championing education for all
  • connecting people to evidence-based, digestible information


  • influencing women’s healthcare policy, guidelines and practice
  • supporting changes in policy across wider society
  • empowering women to advocate for themselves.

We are working in collaboration with medical professional bodies, corporations and other charities to make this happen.