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Wellbeing of Women teams up with The Split's Olivia Broadfield for new campaign

All profits from the sale of the "someone sees the good in you" T-shirt will go towards our vital work

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We are so excited to team up with Olivia Broadfield, singer/songwriter of hit BBC One series The Split, for a new T-shirt campaign, with all profits going towards our vital research, education and advocacy work.

The “someone sees the good in you” campaign has been inspired by the many women who reached out to Olivia after The Split launched on the BBC in 2018.

She is urging women to wear and share her newly designed T-shirts on social media to help raise awareness of Wellbeing of Women’s work.

The actresses from The Split – Nicola Walker, Fiona Button, Annabel Scholey and Deborah Findlay – have all pledged their support, as well as Giovanna Fletcher, founder of the Happy Mum Happy Baby podcast.

Fiona Button

Speaking about women’s health, Olivia said: “We need to be able to talk about it to know that when your hormones are making you feel like you're losing your mind or that you're turning into a monster that someone still sees the good in you."

"We have this odd thing in British culture; if something hurts, if something is difficult we're taught to just shut up and plough on, the stiff upper lip mentality.

“The takeaway from The Split... Sisterhood. Despite any mess / arguments / fallouts... when you miscarry, when you unexpectedly fall pregnant... someone is there for you."

She continued: “I have teamed up with Wellbeing of Women to help raise awareness and funding for the improvement of women’s health and wellbeing. They aim to get us talking about women's health without shame. Periods, perimenopause and menopause will affect all women at some point in their life and we shouldn't be afraid to talk.”

Janet Lindsay, CEO of Wellbeing of Women, said: “We are absolutely thrilled to be teaming up with Olivia Broadfield and the fantastic team from The Split, a TV series that has captivated the country. While women make up 51% of the UK population, women’s health has been neglected and under-funded for many generations. This campaign will help to shine a light on women’s issues, such as periods and the menopause, and the importance of normalising conversations to tackle stigma and taboo.”

Buy your "someone sees the good in you" T-shirt

Want to get involved? Tag Wellbeing of Women in your posts on social media!